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December 08, 2005

Wal-Mart Losing the PR War

According to a new Zogby poll, people are not buying the idea that Wal-Mart is good for the American economy:

The poll found that 56 percent of American adults agreed with the statement - "Wal-Mart was bad for America. It may provide low prices, but these prices come with a high moral and economic cost." In contrast, only 39 percent of American adults agreed with the opposing statement - "I believe Wal-Mart is good for America. It provides low prices and saves consumers money every day."
40% of Americans hold an unfavorable view of the company, nearly double its unfavorable image at the beginning of 2005.

Even more to the point, the number of regular shoppers at Wal-Mart has fallen significantly. A the beginning of 2005, 69% of the population shopped at the company at least once or twice a month. That dropped to 51% by November.

Here's the shocking finding-- progressives have been able to create a significant shift in public opinion and shopping habits, a testament to the strong coalitions built in the last year.

Here's to an even more successful 2006!

Posted by Nathan at December 8, 2005 09:49 AM